Before-Launch activities

Get familiar with the platform

PayAtlas is a multi-functional platform that offers different scopes of features depending on your business case and current priorities. Thus, before you start preparing for the Launch, it is important to examine the interface, navigation, and platform architecture. The prior platform investigation can lead to more informed decisions.

To start exploring the inclined functionality:

• Create the user account and sign in to the system.
• Review the user Dashboard and the primary account settings.
• Create a Company and evaluate its management options.
• Analyse what steps are needed to prepare an accurate and optimised Profile.

Analyse Competitors

Competitors' analysis is useful for grasping the idea and forming the vision of the applicable Company representation or personal brand promotion. Comprehensive research unlocks the current needs overview and helps to recognise the desired results in the bigger picture. As the other users might already have the ecosystem essence, it is rather beneficial to inspect their journey and engagement.

To analyse the Competitors deeply:

• Review other Companies' Profiles in Atlas.
• Pay attention to their targeted descriptions and outlined features.
• Explore the optimisation strategies that were used while building Profiles.
• Read the successful Profile example analysis in PayAtlas Docs.

Outline your Target Audience

Your Target audience is your potential key customers, clients, partners, and content readers. It is crucial to define your target sector, as those are the users that you primarily focus on. The better you understand the needs of your audience, the more value you can bring. And vice versa, if you define what you want to deliver, you can tailor the applicable and relevant Profile. In turn, the Profile functions as an instrument to attract the expected user base and promote your services.

To determine your TA:

• Analyse your Target audience based on the Services you provide, the Industries you concentrate on, and the Geography your business covers.
• Acknowledge the TA differentiation and manage your Profile accordingly.

Determine your goals

Setting goals and objectives before Launch can save you a lot of time and effort. It facilitates the business activities on the platform and helps to identify the expected outcomes. Clear and discussed goals guide your actions, from content creation to networking priorities.

To make the goals statement:

• Analyse your current business needs.
• Take your Company perspectives and preliminary planning into consideration
• Define the potential results and outcomes along with the PayAtlas input.

Invite Team and Stakeholders

Team effort and contribution ensure a consistent Company presence and more after-launch opportunities. Each team member can act as a Subject Matter Expert and represent the Company in knowledge-sharing and networking activities. Thus, consider inviting your teammates for a wider range of options.

Define the Roles

You can assign each member of your organisation a specific Role. In terms of organisation management at PayAtlas, users might have the following Roles: Owner, Administrator, or Editor. It ensures the enhanced security, clarity and operational efficiency.