E-Wallet Share by Country (Heat Map)
See what share of consumer payments runs through e-wallets in each country, on an interactive global heat map.
About this Insight
E-wallet share measures the slice of the payment mix that flows through digital wallets — stored-value wallets, super-app wallets and mobile money. Pass-through wallets that simply tokenize a card belong to the Card Share, not here. Country shading shows where wallets carry a larger share of consumer payments and where they remain a smaller channel. Use this map to decide which wallet support is non-negotiable in a new market, prioritize wallet integrations and benchmark any country against the wider picture. Hover any country for its e-wallet share; click for the full payment mix, the top payment methods used locally and a link to the country guide. Read this map alongside the Card Share and Bank Transfer Share heat maps to see how the rest of the payment mix is distributed. Figures are sourced from PayAtlas country research and refreshed as new market data lands.
Insight FAQ
What does the E-Wallet Share Heat Map show?
It traces what share of consumer payments in each country runs through digital wallets — stored-value wallets, super-app wallets and mobile money. Country shading reflects the e-wallet share: darker means wallets carry a larger slice of everyday payments, lighter means a smaller slice.
How do I read this heat map?
Hover any country to see its e-wallet share and the full payment mix. Click for a side panel with the breakdown: payment mix across the three core rails, top payment methods used locally, country profile and a link to the country guide.
What counts as an "e-wallet" here?
Wallets that store their own value or settle on non-card rails: stored-value wallets, super-app wallets and mobile-money wallets. Pass-through wallets (Apple Pay, Google Pay and similar) that simply tokenize a card and clear through a card network belong to the Card Share, not here — that keeps the three rails from double-counting the same transaction.
Is e-wallet share measured by transaction count or value?
It is a share of consumer payment activity, normalized so that the three core rails (cards, bank transfers, e-wallets) plus any remaining channels add up to the country total. It is not the same as wallet downloads, registered users or stored-value balances.
How can this insight help my business?
Use e-wallet share to decide which wallets are non-negotiable in a target market. In wallet-led markets, the right local wallet can outweigh any single card scheme — without it, conversion drops sharply. In wallet-light markets, wallets are an add-on layered on top of stronger card or bank transfer support.
Who is this map for?
Merchants choosing which wallets to support in a new market, PSPs prioritizing wallet integrations, and product teams designing checkout for international users.
Can I combine this with other PayAtlas insights?
Yes. Pair this map with the Card Share and Bank Transfer Share heat maps to see the full payment mix per country, and with Payment Methods Coverage to check which specific wallets are actually accepted where you operate.
How current is this data?
E-wallet share figures track PayAtlas country research and are refreshed as new market data lands. The linked country guide shows when the country page was last updated, giving context for the freshness of the research.
Where does this data come from?
PayAtlas country research draws on public market reports, payment provider data, regulator disclosures and our own analysis. Every country figure is reviewed before publication.
